Promote gender equality
from an early age through education, awareness.

Technological module: API


Exploratory research:

Project 1: Sheboard

photo sheboard

Project carriers: Plan International

Beneficiaries:
- Girls
- Women
- Society overall

Users:
- Girls
- Women
- Men who wants to use less sexiste language
...

Needs this project is answering to:
- Fight sexism
- Fight women's feeling of submission
- Making girls understand from a young age they worth as much as boys
- Preventing accidental sexist texts
...

Principles: She board is an application that uses predictive text to suggest empowering and less sexist language.
The point is to reduce the difference they might have between boys and girls type of writting.

Main technologies involved:
- Application
- Artificial intelligence
- Database
...

links:
https://play.google.com/store/apps/details?id=fi.intodigital.sheboard&hl=fr&gl=US
https://www.globalcitizen.org/en/content/apps-from-women-deliver/

Project 2: Believe.Earth, 10 ways to promote gender equality in daily life

photo believe earth

Project carriers: Giovana Romano Sanchez from Believe.Earth

Beneficiaries: Women and human kind in general. This website benefits the entire society in its own way.

Users: This website mainly aims individuals more than big institutions such as governments.

Needs this project is answering to:
Fight a widely spread gender inequality, and push for change

Principles:
- Raising awerness
- Educating
- Entertaining
- Teaching

Main technologies involved:
- Website
- Social Medias

link: https://believe.earth/en/10-ways-to-promote-gender-equality-in-daily-life/

Project 3: UNICEF's Gender Action Plan 2018-2021.
A roadmap for promoting gender equality

photo believe earth

Project carriers: UNICEF

Beneficiaries: Children, Adolescent girls...

Users:
- UNICEF
- Governments
- Individuals
- Companies
...

Needs this project is answering to:
- Fight sexism
- Ending child marriage
- Advancing girls’ secondary education
- Preventing and responding to gender-based violence
...

Principles:
- Supporting menstrual health and hygiene
- Educating
- reventing and responding to gender-based violence
- Teaching
- Planning

Main technologies involved:
- Website
- Social Medias
- Online videos
- Database

link: https://www.unicef.org/gender-equality/gender-action-plan-2018-2021

Project 4: UN Women Youtube channel

photo unwomen

Project carriers: UN Women

Beneficiaries:
- Girls
- Women
- Society overall

Users:
- Pretty much everyone

Needs this project is answering to:
- empowerment of women
- implement gender equality standards
...

"UN Women is the global champion for women and girls. It acts on the premise that every woman has the right to live a free life from violence, poverty, and discrimination, and that gender equality is central to achieving development." (UNWomen, 2010).

Main technologies involved:
- Website
- Artificial intelligence
- Database
- API
...

links:
https://www.youtube.com/c/unwomen/featured
https://www.youtube.com/c/unwomen/about

Deepening:

UN Women Youtube channel

Actors of the projects:
- UN Organisations
- Celebrities (Emma Watson, Anne Hathaway)
- Sima Sami Bahous (Head of UNWOMEN)
- www.unwomen.org
photo emma
photo unwomen
photo Anne

Problematique:
How can UNWomen and the society in general, using social medias, promote gender equality?

I selected this project, because nowadays, the internet and social media became a significant part of education and of news circulation. Therefore those platforms are the best ways to raise awerness among the societies about gender equality.

photo Social media

Users:
Accordingly, even though this project can be easily used by everyone, the main users in our case would be teenagers, who start to discover themselves and start to understand the world. This project mainly targets young girls to make them understand that no matter what, they can achieve as much as boys.

Persona
Emma is a 14 years old Schoolgirl. She lives in the London's suburb with her parents and her big brother. Her dad his a corporate banker while her mum acts as a housewife, and her brother is currently studying economics at Kings college. She loves poneys and watching football. Her lifelong dream is to become a corporate woman and do the same job as her dad. But through her education, and the different she watched during her childhood, she is not sure anymore that working in corporate banking would suit her. Also, her mum has always wanted her to become a teacher or a nurse. Emma is not sure anymore she can achieve as much as her dad or her brother.

Key features:
- Educate about gender equality
- Provide confidence
- Provide inspiration
- Teach empowerment
- Instruct resilience

photo Storyboard

General principle:
This channel spotlights successful women who will therefore act as sources of inspiration for little girls that will realise that their gender is not a barrier.

Technical overview and added value thanks to APIs:
An API, or Application Programming Interfaces, is a software-to-software interface, not a user interface. It is very useful to automate workflows. For example, using an API with ZAPIER, we can connect two social media platforms and repost publications from one platform automatically to the other. This is exactly what we are going to do with the UN Women YouTube Channel. Indeed, we know that teenagers, boys and girls spend a significant amount of time on social medias (Facebook, Instagram, YouTube…). And more and more people use those platforms to read the news and learn new contents. Therefore, those platforms to raise awareness among teenagers and educate them about gender equality social. And, by using an API on the UN Women YouTube channel to connect it to every other website and social media accounts of the UN, we would maximise the visibility of UN Women content. The ideas of gender equality will therefore spread more easily.